Tire insert provider Deaneasy merges with Vittoria Group

BREMBATE, Italy (BRAIN) — Tire insert provider Deaneasy will combine into the Vittoria Group and start manufacturing right here to develop equipment faster with analysis into sustainable supplies and processes being a spotlight.

Working as a single staff, innovation and development capital will improve, in keeping with Vittoria. Within the coming months, insert manufacturing will transfer to Brembate, lowering the sourcing and transport from Asian suppliers.

Deaneasy proprietor Alessandro Bonarotti will oversee innovation in equipment, in keeping with Vittoria, to increase the road. The primary new merchandise from this collaboration will come to the market this yr.

“We take advantage of superior bicycle tires on the planet,” stated Stijn Vriends, president and CEO of Vittoria Group. “To enhance these, we intention to supply a full vary of premium equipment to present our riders the very best using expertise. The mixing of the air-liner enterprise and the know-how of Alessandro Bonarotti in our group is a basic step on this journey.”

The Vittoria Air-Liner launched in 2018, providing rim and tire safety for tubeless setups and run-flat expertise. Vittoria provides the insert in all main using disciplines: mountain, gravel, and street.

“We’re more than happy that the long-term collaboration with Vittoria has resulted in such an entire product providing,” Bonarotti stated. “With the mixing, we are going to change into even quicker in bringing super-innovative merchandise to the market.”


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