California-based automaker Rivian is greatest identified right now for its electrical vehicles, however may tomorrow’s Rivian be an electrical bike? That risk is wanting far more sure now that the previous CTO of a serious bicycle model has joined Rivian’s improvement crew.
We’ve already seen hints of Rivian’s electrical bicycle aspirations through trademark filings.
As we beforehand reported, the corporate filed to broaden the usage of its Rivian trademark to a brand new class centered on electrical bikes:
RIVIAN™ trademark registration is meant to cowl the classes of bicycles; bicycle structural elements; electrical bicycles; electrical bicycle structural elements; electrical bicycle parts specifically tailored for electrical bicycles, specifically, battery packs, motor controllers, electrical motors, throttle controls, pedal help sensors, show consoles, wiring harnesses, sprockets, cassettes, chains; bicycle frames; bicycle pedals; bicycle horns; bicycle brakes; bicycle chains; bicycle gears; bicycle wheels; bicycle seats; bicycle tires.
On the time, we famous that firms usually file emblems that they don’t find yourself utilizing, and that this might have simply been a approach for Rivian to guard its title throughout different industries.
Nevertheless, now we’re getting even stronger proof that Rivian is definitely growing new electrical bicycles. The most recent corroboration comes within the type of Rivian hiring the previous CTO of Specialised Bicycle Parts, maker of Specialised’s excessive finish Turbo electrical bicycles.
Chris Yu spent greater than 10 years at Specialised, serving in varied roles from R&D Engineer, Head of Utilized Applied sciences, Chief Innovation Officer and CTO. Now his present function at Rivian is VP of Future Packages.
Whereas a lot of fascinating initiatives may very well be hiding below that broad title, electrical bicycles are clearly a specialty of Chris.
Additional strengthening the case for Rivian’s expanded deal with electrical bikes, sources with data of the matter indicated that Rivian was certainly exploring e-bikes, becoming with Rivian’s modus operandi of constructing automobiles that cross the journey, utility and on a regular basis life-style.
This wouldn’t be the primary time a serious automaker expanded into the rapidly rising electrical bike market.
Porsche launched two electrical bikes final 12 months alongside the Taycan Cross Turismo. BMW additionally unveiled a number of electrical bikes final 12 months.
Peugot has its personal intensive line of e-bikes, and Spain’s SEAT has partnered with Barcelona-based Silence to roll out its personal seated and standing electrical scooters.
GM developed an electrical bicycle in-house, although the venture was killed off early within the COVID-19 pandemic.
ŠKODA rolled out one of many weirdest electrical bike/scooter ideas we’ve seen, although there’s no indication it’s headed for produciton.
Jeep has gotten into the high-power e-bike sport through licensing agreements, although its related try to co-develop an electrical scooter was considerably much less spectacular.
Even motorbike producers like Harley-Davidson and BMW Motorrad have gotten into electrical bicycles and scooters, although Harley’s outcomes have been far more spectacular than BMW’s.
This may be an interesting transfer for Rivian, and is probably going effectively inside their wheelhouse. Whereas electrical bikes aren’t precisely easy machines, they’re a lot simpler to develop and produce than electrical vehicles. Not solely are they a lot much less labor and materials intensive, however they’re topic to significantly much less regulatory oversight as effectively, additional simplifying the trail from R&D to manufacturing.
Scooping up Chris Yu is a superb shortcut to bringing in the appropriate expertise, and it’s a transfer that’s fairly frequent on this business. When Harley-Davidson determined to construct electrical bicycles, they did so after hiring a number of the greatest expertise from bicycle firms, for instance.
I’m undoubtedly excited to see what Rivian can provide you with, and to see the way it could shake up the business.
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