BOULDER, COLO. (June 29, 2022) — PeopleForBikes, a nationwide bicycling advocacy group and the U.S. bicycle business’s commerce affiliation, is happy to announce SHIFT’22, happening Oct. 18-20, 2022, in Bentonville, Arkansas, the self-proclaimed “Mountain Biking Capital of the World.” Surrounded by a can’t-miss week of bicycling occasions, together with a UCI World Cup cyclo-cross race, Outerbike Bentonville and the Life Time Massive Sugar gravel race, PeopleForBikes is bringing the bike business collectively in Northwest Arkansas for SHIFT’22, a dynamic, peer-to-peer gathering to share and talk about the daring concepts and challenges that unite the bike business for extra and higher bicycling nationwide.
” Because the Mountain Biking Capital of the World, Bentonville, Arkansas, is the very best place to host a motorbike business convention like SHIFT’22,” stated Kalene Griffith, president of Go to Bentonville. “The tradition of our welcoming group is grounded in creativity and we welcome everybody to embrace the thrilling progress and cutting-edge work happening each on and off our trails and bikeways.”
PeopleForBikes, with greater than 300 provider members and 1.4 million grassroots supporters, organizes the SHIFT’22 convention to collaborate, lead and understand the bike business’s collective imaginative and prescient for higher bicycling throughout America. Over three days, contributors will community, attend instructional periods and trip world-class mountain and gravel trails, exploring lush forests and scenic backroads throughout Northwest Arkansas. “It doesn’t matter what you do on the earth of bicycling, your voice is essential to the longer term path and success of our business,” stated Jenn Cube, president and CEO of PeopleForBikes.
“Bentonville stands as a mannequin for what we all know bicycling can appear to be in cities throughout the U.S., and we won’t look ahead to your complete business to expertise the magic of Northwest Arkansas — the paths, the folks, the pure magnificence. This convention is designed for anybody within the business who desires to develop and make a distinction in bicycling. SHIFT’22 is not only one other bike convention, it is creating the bike business we need to see.”
On the occasion, PeopleForBikes’ seven subcommittees and dealing teams will convene for the primary time in three years in individual to deal with an important challenges and alternatives going through bicycling and the bike business in an immersive workshop setting.
“We’re fortunate and grateful to have greater than 160 of the bicycle business’s finest and brightest minds in our subcommittees and dealing teams — count on some massive bulletins and key learnings in Bentonville,” stated PeopleForBikes’ VP of Enterprise Community Ravi Rajcoomar. “We may have common periods, immersive in-depth tracks, inspiring discussions and loads of time to trip bikes with business colleagues.”
The convention will concentrate on management and improvement throughout three immersive tracks:
● Variety, Fairness and Inclusion: Constructing a welcoming tradition inside the bike business and group and having the robust conversations that get us there.
● Sustainability and Local weather Initiatives: What it actually means for our business and the steps we have to take to create a greener and more healthy future.
● In America: The post-pandemic reimagining of producing and meeting based mostly within the U.S. and fostering breakthrough innovation.
“We designed the convention to handle the problems which might be high of thoughts for the business and the important thing to our future,” stated Cube. “How can we make the bike business a sexy and long-term profession selection for our various colleagues? How can we assist, maintain and develop significant and efficient DEI initiatives? How can we construct extra sustainable merchandise and discover manufacturing and meeting within the U.S.? Bikes are a local weather answer, however our manufacturing is not — let’s deal with these massive challenges collectively.”
With any questions on getting concerned with SHIFT’22 or the remainder of PeopleForBikes’ 2022 Bicycle Management Sequence of occasions, please contact PeopleForBikes’ VP of Enterprise Community Ravi Rajcoomar, at [email protected]
PeopleForBikes is making biking higher for everybody by uniting hundreds of thousands of Individuals, 1000’s of companies and lots of of communities to make each bike trip safer, extra accessible and extra enjoyable.