Lamborghini launches video-chat customization with Aventador SVJ Xago

  • Lamborghini announced on Monday that buyers can now customize their new cars through virtual consultations, rather than flying out to the company’s headquarters in Italy. 
  • To promote the new service, Lamborghini launched a limited run of 10 Aventador SVJ Xago models. 
  • The Xago-edition Aventadors come with special hexagonal patterns inside and out, and customers are required to personalize them via the new virtual option. 
  • Visit Business Insider’s homepage for more stories.

In this new normal we’re living in, everything from doctor visits to social gatherings has moved to the web. But there’s one glaring gap in our new online life that’s been especially tough to grapple with. For the longest time, one couldn’t order a custom Lamborghini virtually — until now, that is. 

On Monday, Lamborghini announced that clients will now be able to customize their new cars through video-chat consultations. To celebrate the new online service, the brand launched a limited run of 10 Aventador SVJ Xago Edition models, buyers of which are required to personalize their car virtually. 

If you ask me, there’s no replacement for flying out to Lamborghini’s headquarters in Sant’Agata Bolognese, Italy, meeting with the Ad Personam design team, and speccing out a new Aventador in person. But we all have to make sacrifices in these trying times. 

You may not be able to swing a custom, one-of-10 Lambo yourself, but you can learn a bit more about the limited-edition car and the design process below. 

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