Boulder, CO (July 2022) – Kokopelli, Colorado-based producer of award successful inflatable packrafts hires Kyle Rajaniemi as Director of Advertising and marketing to guide the cost with model development, content material creation, occasion technique and e-commerce. Based in 2012 inside a storage in Denver’s Washington Park neighborhood, KOKOPELLI now has international retail distribution and appears to increase its model with thrilling new merchandise that make adventuring simpler and extra accessible.
Rajaniemi (proper) involves Kokopelli with over ten years of outside business expertise. Most lately he was the Advertising and marketing Supervisor at Yeti Cycles, the place he led public relations, paid media, digital advertising, occasions and sponsorships & outreach applications. Previous to Yeti Cycles, Rajaniemi spent eight years with international telephone case producer Otter Merchandise (Fort Collins, CO) working in discipline advertising, branding, gross sales, and new product growth for the OtterBox and Lifeproof manufacturers. Rajanemi’s numerous background will assist Kokopelli increase the model to new customers and strengthen the already die-hard buyer base Kokopelli has constructed their popularity on.
“I am stoked to have the ability to present extra folks what we’re doing right here at Kokopelli and assist them get outdoor extra typically,” stated Rajaniemi. “We now have extremely designed and manufactured merchandise which can be sturdy, extraordinarily light-weight, and straightforward to make use of. These options permit anybody to discover the outside extra, disconnect from the noise all of us say we hate and revel in life just a bit bit extra.”
“We could not be extra excited to have Kyle be part of our workforce. He brings nice vitality and invaluable advertising expertise that aligns completely with the course we’re headed,” stated Kokopelli GM Jeff Popp. “Kyle is a uncommon expertise and there’s no higher individual to guide our model to the subsequent degree”.
Kyle was raised within the foothills of Denver, biking and mountain climbing on his native trails. In his free time, when not enjoying within the mountains, you will discover him shaping surfboards; one thing he is been doing for over 15 years since he grew up browsing the east coast within the summers as a child.
To study extra about KOKOPELLI, log onto the corporate’s web site at Kokopelli.com.
KOKOPELLI was based out of a storage in Denver, Colorado. Our Imaginative and prescient is to create the chance for out of doors fanatics to discover nature in its most serene settings. We accomplish this by growing a line of top quality packrafts by means of in depth analysis and growth and by listening to our clients’ desires and desires. At present we’re rising towards the long run, the place we focus to maintain training, group, and efficiency on the core of our enterprise. To study extra please go to us right here: http://www.kokopelli.com