Jake Segrin Joins Hayes Efficiency Methods

Mequon, Wisconsin: July 19, 2022

Hayes Efficiency Methods is happy to announce the addition of Jake Segrin to the bicycle group’s advertising and marketing staff. Jake is taking the position of Advertising and marketing Supervisor – Americas inside the Hayes Bicycle Group. Jake brings a wealth of promoting and gross sales expertise after over eight years within the Out of doors Energy Gear Trade. His expertise main home and worldwide advertising and marketing technique, whereas supporting a vendor and distributor community of independently owned companies, transitions nicely into Hayes Bicycle Group’s market technique. Jake’s infinite starvation to grasp his advertising and marketing craft is backed up with years of expertise delivering on advertising and marketing techniques comparable to social media administration, buyer neighborhood constructing, sponsorships, occasion and commerce present administration, product coaching, and internet improvement.

In expressing his pleasure of becoming a member of the Hayes Efficiency Methods staff, Jake states: “I am ecstatic to affix the Hayes neighborhood and signify these shopper centric manufacturers whose merchandise are the definition of high quality and efficiency. The added emphasis this staff places on after-sale assist and really being there for sellers and clients from the time of buy, till that part has ridden its final mile, gives an unmatched buyer journey. It is onerous to not be enthusiastic representing a extremely skilled and structured group with clearly outlined development plans for the merchandise they construct and individuals who signify them. These manufacturers have an excellent story to inform which actually excites me as a marketer, and I’m prepared to assist share these with the riders across the globe. I take into account the chance to be a part of this neighborhood and signify these merchandise to be an excellent honor and am extraordinarily excited to completely immerse myself, and convey my very own aptitude, to the bicycle trade.”

Darren Campbell, President – Hayes Bicycle Group, welcomes Jake to the rising and proficient staff. “That is an thrilling time for Hayes as our rising staff continues to deal with delivering high-performing merchandise and best-in-class customer support. Jake’s numerous advertising and marketing skillset, particularly within the digital world, is a welcomed addition as our markets regularly evolve in how all of us work together collectively. Producers should be nearer than ever to our shoppers to inform our story and listen to their suggestions. Jake might be an excellent assist to advance this and our different model initiatives at Hayes Efficiency Methods.”

Efficient July 1st, Jake joins the ranks of the five hundred+ extremely expert staff at Hayes Efficiency Methods. For extra info, he might be reached instantly on the following electronic mail tackle: [email protected]

About Hayes Efficiency Methods

Headquartered in Mequon, Wisconsin, Hayes Efficiency Methods owns and operates Hayes, Manitou, Reynolds, ProTaper MTB, and SUNringlé manufacturers with home and worldwide manufacturing. As a worldwide producer of brakes, suspension techniques, wheels, and parts, Hayes Efficiency Methods is in a strategic place to make use of its well-rounded data base, engineering capabilities, and manufacturing capability to serve an more and more wider viewers of cyclists with parts that enhance their biking expertise. Hayes Efficiency Methods is a worldwide producer of premier braking techniques for a variety of purposes spanning from industrial to powersports along with the protection sector.


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