SAN FRANCISCO (Reuters) – Google said on Tuesday it would stop charging merchants to place products on its Google Shopping search page as it looks to win e-commerce advertising business from Amazon.com Inc and other online retailers, just as they are struggling to supply customers with some items due to the coronavirus pandemic.
FILE PHOTO: The logo of Google is seen in Davos, Switzerland Januar 20, 2020. Picture taken January 20, 2020. REUTERS/Arnd Wiegmann
The move is the latest effort by Google to reinvigorate its Shopping service, which has been largely eclipsed by Amazon.com, where most online shoppers now start searches for products and merchants pay to feature prominently.
Google, part of Alphabet Inc, has up to now charged merchants whose products appear when users click on the Shopping tab on Google’s search engine. Amazon, which charges merchants only to promote items high on searches but takes a cut of