Dance is a new electric bike subscription service launched by the co-founders of SoundCloud. The invite-only program, which includes delivery, maintenance, and theft protection, launches this month in Berlin. It’s the latest service to try to capitalize on the e-bike boom by shifting toward a Netflix or Spotify model for transportation.
Dance was founded by SoundCloud founders Eric Quidenus-Wahlforss and Alexander Ljung, along with the co-founder of web design startup Jimdo, Christian Springub. Their proposition rests on a couple of hard truths about e-bikes: they are expensive, typically costing €1,700 ($2,000) or more, and they are prone to theft. Dance is hoping to address those concerns, while also replicating the success of various music subscription services.
“Music was one of the first industries to experience the shift from ownership to subscription,” Ljung said in a statement. “At SoundCloud we helped usher in this transformation and established the world’s largest and