Ford’s 2021 Bronco unveiling is already causing a rift and sparking outrage among Jeep Wrangler fans online

putri titian

Bronco.
Bronco.

Ford

  • The newly launched Ford Bronco takes aim directly at the Jeep Wrangler.

  • Both are boxy, off-roading vehicles.

  • The crossover is causing some Wrangler fans to bristle at the Bronco memes showing up in Jeep Wrangler Facebook groups, causing a rift.

  • Visit Business Insider’s homepage for more stories.

With a boxy design, big all-terrain tires, and all of the appropriate off-roading hardware, it’s obvious the 2021 Ford Bronco is aimed directly at the Jeep Wrangler. Which should be fine. After all, healthy competition breeds innovation. Except it seems that Jeep fans are not happy about it in online Jeep Wrangler forums and Facebook groups.

Cars, much like everything else that has a fanatical following, usually have dedicated online forums and groups where fans and owners gather to swap advice, share stories, and hang out. 

One of the biggest Jeep Wrangler forums, JLWranglerForums.com, is a lively community of all things

Read More

With Bronco, F-150, and Mustang Mach-E, Ford’s Future Comes Into View

putri titian

From Car and Driver

At the Detroit Auto Show in 2016, Ford used its press conference not to launch a car (as is traditional) but to proclaim its intent to transition from being an automotive company to an auto and mobility company. The service they launched that day, called FordPass, has yet to revolutionize the automotive experience. But the last six months at Ford have proved it is still interested in diversifying. The debuts of the Mustang Mach-E, F-150, and the revived Bronco, plus a leadership change that elevated Jim Farley, former head of new business, technology, and strategy, signal that Ford is getting serious about becoming more than just a car company.

Those three launches were important to the company for all the usual reasons (continued revenue, the chance to be better than Ram again, etc.), but they also serve as clear signals that Ford is finally in the

Read More