The Automotive Analytics & Attribution Summit (AAAS) is laser focused on automotive online marketing, Google Analytics insights, marketing attribution to a sale, digital retailing, and advanced customer communications. Auto dealers and manufacturers invest heavily in online advertising, yet few standards exist for tracking consumer influence, engagement, and conversion. The auto industry and their advertising partners must work closer together to determine the influences that result in a sale.
For 2019, we have expanded the content and exhibit hall to cover Digital Retailing; a move to allow consumers to Digitally Time Shift their buying process to include shopping and purchasing from home, office, and in the showroom. We have attracted the top companies to showcase their solutions as well as dealers who have transformed the retail sales process.
Conference agenda includes the popular digital retailing face-off and active discussions on artificial intelligence, marketing automation, conversational e-commerce, artificial intelligence, marketing automation, and